Your customer and suppliers database is the keystone of your business, driving everything from customer experience to strategic direction. But without accuracy of the company data stored in it, risks like unpaid invoices, losing face and missed business opportunities can arise.
Communications such as letters, invoices, campaigns and others can go completely wrong if the company data in your databases turns out to be incorrect. For example, it is crucial for finance that the company data is correct when invoicing. For marketing and sales, the data must also be correct when approaching new and existing customers. Without the correct company data, no money can be collected and commercial actions can completely fail.
It is therefore crucial and advisable to carry out a periodic data check of your company databases. By checking, analysing and enriching your database on a regular basis, you will prevent incorrect data from appearing in your portfolios and databases and guarantee the smooth operations of your organisations workflows.